THE BRONZ ZOO, 2020
Studio: Zaino Design
Scope: Typographic poster series, environmental graphics
Challenge
Create a series of large-format typographic posters for The Bronx Zoo that would engage both on-site visitors and New Yorkers while reinforcing the zoo's playful, contemporary identity. Transform each animal's name into the illustration itself using bold, accessible design.
Create a series of large-format typographic posters for The Bronx Zoo that would engage both on-site visitors and New Yorkers while reinforcing the zoo's playful, contemporary identity. Transform each animal's name into the illustration itself using bold, accessible design.
Impact
︎︎︎Created a distinctive visual series using a three-color palette
︎︎︎Transformed typography into illustration across multiple animal subjects
︎︎︎Strengthened the zoo's contemporary brand presence through environmental graphics
︎︎︎Engaged diverse audiences with an accessible, playful approach
︎︎︎Created a distinctive visual series using a three-color palette
︎︎︎Transformed typography into illustration across multiple animal subjects
︎︎︎Strengthened the zoo's contemporary brand presence through environmental graphics
︎︎︎Engaged diverse audiences with an accessible, playful approach
