ST. JOHN'S COMMUNITY HEALTH, 2025-2026
Studio: Actum LLC for St. John's Community Health
Scope: Paid media campaign strategy, brand creative, micro-campaign production
Challenge
Design a dual-track paid media campaign for a federally qualified health center serving the Inland Empire, balancing broad regional brand visibility with hyper-local patient acquisition across three clinic markets.
Design a dual-track paid media campaign for a federally qualified health center serving the Inland Empire, balancing broad regional brand visibility with hyper-local patient acquisition across three clinic markets.
Impact
︎︎︎$1.2M total campaign budget with $900K in gross ad spend
︎︎︎Brand Campaign delivered 508K+ impressions in month one alone
︎︎︎Meta CTR of 2.37%, nearly 3x the healthcare industry average of 0.83%
︎︎︎Google Search CTR of 7.78%, more than double the 3.27% industry benchmark
︎︎︎Campaign ran in English and Spanish across Meta, Google Search, and display
︎︎︎$1.2M total campaign budget with $900K in gross ad spend
︎︎︎Brand Campaign delivered 508K+ impressions in month one alone
︎︎︎Meta CTR of 2.37%, nearly 3x the healthcare industry average of 0.83%
︎︎︎Google Search CTR of 7.78%, more than double the 3.27% industry benchmark
︎︎︎Campaign ran in English and Spanish across Meta, Google Search, and display
