SIRAJ RESTAURANT, 2022
Studio: Bright Polka Dot
Scope: Brand identity, visual system, brand applications
Challenge
Reimagine the brand identity for Siraj, a distinguished Emirati-Levantine restaurant in Dubai. Create a visual system that honors cultural roots while appealing to contemporary audiences and scaling into new markets, such as New York.
Reimagine the brand identity for Siraj, a distinguished Emirati-Levantine restaurant in Dubai. Create a visual system that honors cultural roots while appealing to contemporary audiences and scaling into new markets, such as New York.
Impact
︎︎︎Created a flexible identity system balancing tradition with modernity
︎︎︎Designed applications across menus, signage, and environmental graphics
︎︎︎Established a scalable brand framework for future market expansion
︎︎︎Created a flexible identity system balancing tradition with modernity
︎︎︎Designed applications across menus, signage, and environmental graphics
︎︎︎Established a scalable brand framework for future market expansion
