SIRAJ RESTAURANT, 2022
Kelly Walters, Founder of Bright Polka Dot
Design a wordmark for a restaurant that exists outside of New York City and in need of a rebrand—it should be from another city, state or another country.
Establish a visual language and brand system that can be applied to environment, screen, physical artifact and menu. Process should include research, discovery, developing a brand strategy and finding visual inspiration as reference.