SIRAJ RESTAURANT, 2022 Kelly Walters, Founder of Bright Polka Dot

Objective:
Design a wordmark for a restaurant that exists outside of New York City and requires a rebrand—it should be from another city, state, or country.

Parameters:
Establish a visual language and brand system that can be consistently applied across the environment, screen, physical artifacts, and menus. The process should include research, discovery, developing a brand strategy, and finding visual inspiration as a reference.