RESORTS WORLD NYC, 2025
Client of Actum LLC
I designed cross-channel creative for Resorts World’s successful bid to become the first licensed downstate casino in NYC, including print, digital, social, and a NYC ferry activation. Tailoring visuals for Queens locals, policymakers, and the casino board, I collaborated closely with strategy and polling teams.
Key Metrics & Impact:
Client of Actum LLC
I designed cross-channel creative for Resorts World’s successful bid to become the first licensed downstate casino in NYC, including print, digital, social, and a NYC ferry activation. Tailoring visuals for Queens locals, policymakers, and the casino board, I collaborated closely with strategy and polling teams.
Key Metrics & Impact:
- $5M+ paid media spend
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Reached tens of millions directly across paid channels and many more via TV, radio, and print
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Strengthened public awareness and favorability, contributing to Resorts World winning the license