NBCUNIVERSAL, 2022–23
Team: Gillian Hally, VP of Product & UX, Entertainment Brands; Ed Mazzucco, Director of Design, Digital
Team: Gillian Hally, VP of Product & UX, Entertainment Brands; Ed Mazzucco, Director of Design, Digital
Bravo Guessing Game
Scope: UI/UX design, front-end design, cross-platform experience
Challenge
Design a trivia game activation for BravoCon 2022 that would drive engagement across mobile, tablet, and desktop while maintaining Bravo's bold brand personality and encouraging social sharing.
Impact
︎︎︎74M+ cross-platform engagements at BravoCon 2022 (Variety)
︎︎︎Earned Brand Strategy & Audience Growth Award
︎︎︎Successfully drove social sharing and brand awareness
︎︎︎Responsive design system across mobile, tablet, and desktop
Scope: UI/UX design, front-end design, cross-platform experience
Challenge
Design a trivia game activation for BravoCon 2022 that would drive engagement across mobile, tablet, and desktop while maintaining Bravo's bold brand personality and encouraging social sharing.
Impact
︎︎︎74M+ cross-platform engagements at BravoCon 2022 (Variety)
︎︎︎Earned Brand Strategy & Audience Growth Award
︎︎︎Successfully drove social sharing and brand awareness
︎︎︎Responsive design system across mobile, tablet, and desktop
BravoTV.com Accessibility Audit
Scope: WCAG compliance audit, design specifications, stakeholder presentations
Challenge
Conduct a comprehensive keyboard accessibility audit of BravoTV.com and create actionable specifications to bring the site into WCAG compliance. Produce deliverables clear enough for multiple development teams to implement consistently.
Impact
︎︎︎Comprehensive reports delivered to VP-level leadership
︎︎︎Technical specifications for focus states and interaction patterns
︎︎︎Standardized accessibility best practices for development teams
︎︎︎Improved site usability for keyboard and assistive technology users
Scope: WCAG compliance audit, design specifications, stakeholder presentations
Challenge
Conduct a comprehensive keyboard accessibility audit of BravoTV.com and create actionable specifications to bring the site into WCAG compliance. Produce deliverables clear enough for multiple development teams to implement consistently.
Impact
︎︎︎Comprehensive reports delivered to VP-level leadership
︎︎︎Technical specifications for focus states and interaction patterns
︎︎︎Standardized accessibility best practices for development teams
︎︎︎Improved site usability for keyboard and assistive technology users
