COWBOY CARTER ULTA BEAUTY TOUR, 2025
Client: Actum LLC (formerly Skai Blue Media) for Parkwood Entertainment
Scope: Influencer gifting packaging, illustration, brand identity extension
Client: Actum LLC (formerly Skai Blue Media) for Parkwood Entertainment
Scope: Influencer gifting packaging, illustration, brand identity extension
Challenge
Translate Cowboy Carter's visual world into a premium unboxing experience, extending the album's narrative beyond live events and into the hands of creators.
Translate Cowboy Carter's visual world into a premium unboxing experience, extending the album's narrative beyond live events and into the hands of creators.
Impact
︎︎︎Developed two original illustration concepts rooted in the album's iconography
︎︎︎
︎︎︎Designed for influencer seeding at scale across a global arena tour
︎︎︎Packaging as storytelling: every layer of the unboxing continues the narrative
︎︎︎Designed for influencer seeding at scale across a global arena tour
︎︎︎Packaging as storytelling: every layer of the unboxing continues the narrative
