BUBBA TYPE BROCHURE, 2020

Studio: Zaino DesignScope: Custom typeface design, typographic research, accordion-fold brochure

Challenge

Design a display typeface and editorial brochure exploring the evolution of Western letterforms—from Phoenician through Roman alphabets. Create a complete character set and use the accordion format to tell the story of how letterforms shaped written language.

Impact
︎︎︎
︎︎︎Designed Bubba Type, a 32-character display typeface
︎︎︎Built an editorial system that balanced historical context with visual craft
︎︎︎︎︎︎Developed a foundational understanding of type construction that informs my identity work today



© 2026 Jillian Rees