BUBBA BAKERY, 2022
Studio: Bright Polka Dot
Scope: Brand identity, brand strategy, motion design
Challenge
Design a complete brand identity for Bubba Bakery, a cafe that empowers and hires individuals with special needs. Create a system that communicates the cafe's inclusive mission while remaining flexible across physical and digital touchpoints. Develop strategic positioning inspired by personal experience with autism spectrum support and therapy programs.
Design a complete brand identity for Bubba Bakery, a cafe that empowers and hires individuals with special needs. Create a system that communicates the cafe's inclusive mission while remaining flexible across physical and digital touchpoints. Develop strategic positioning inspired by personal experience with autism spectrum support and therapy programs.
Impact
︎︎︎Complete brand guide with strategy, architecture, and mood boards
︎︎︎Identity system including motion-based logo, typography, and color
︎︎︎Applications across print, digital, and cafe environments
System designed to communicate social impact and brand personality
︎︎︎Complete brand guide with strategy, architecture, and mood boards
︎︎︎Identity system including motion-based logo, typography, and color
︎︎︎Applications across print, digital, and cafe environments
System designed to communicate social impact and brand personality
