Hi! I’m Jillian Rees.
I’m a brand designer and illustrator based in New York City. Born in the Bahamas and raised across Beijing, Cebu, Osaka, Macau, Bali, Beirut, and Dubai, I bring a global perspective to every project. My work is shaped by cultural awareness, emotional clarity, and a commitment to building thoughtful, cohesive brand worlds. Above all, I design with care, for people.
Let's create
digital experiences
brand worlds
visual identities
cool sh*t.
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RESORTS WORLD NYC, 2025
Client: Actum LLC for Resorts World NYC
Scope: Cross-channel campaign creative, design system adaptation, production toolkits
Client: Actum LLC for Resorts World NYC
Scope: Cross-channel campaign creative, design system adaptation, production toolkits
Challenge
Design a cross-channel campaign for NYC's first downstate casino license bid. Working within Resorts World's existing brand guidelines, create a scalable system for $5M+ in paid media targeting three audiences: Queens residents, policymakers, and the licensing board.
Design a cross-channel campaign for NYC's first downstate casino license bid. Working within Resorts World's existing brand guidelines, create a scalable system for $5M+ in paid media targeting three audiences: Queens residents, policymakers, and the licensing board.
Impact
︎︎︎$5M+ paid media spend across TV, radio, print, and digital
︎︎︎Reached tens of millions of voters and stakeholders
︎︎︎The campaign strengthened public awareness and favorability
︎︎︎Resorts World won the competitive casino license
︎︎︎$5M+ paid media spend across TV, radio, print, and digital
︎︎︎Reached tens of millions of voters and stakeholders
︎︎︎The campaign strengthened public awareness and favorability
︎︎︎Resorts World won the competitive casino license
*NY1 TV Ad: Click to view the
commercial on-air. Since premiering in mid-July 2025, the spot aired 35 times during primetime—approximately 3 times daily.
*Empire Report Op-Ed 07.21.25: Click to view full article.
*Empire Report Op-Ed 07.21.25: Click to view full article.
COWBOY CARTER ULTA BEAUTY TOUR, 2025
Client: Actum LLC (formerly Skai Blue Media) for Parkwood Entertainment
Scope: Influencer gifting packaging, illustration, brand identity extension
Client: Actum LLC (formerly Skai Blue Media) for Parkwood Entertainment
Scope: Influencer gifting packaging, illustration, brand identity extension
Challenge
Translate Cowboy Carter's visual world into a premium unboxing experience, extending the album's narrative beyond live events and into the hands of creators.
Translate Cowboy Carter's visual world into a premium unboxing experience, extending the album's narrative beyond live events and into the hands of creators.
Impact
︎︎︎Developed two original illustration concepts rooted in the album's iconography
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︎︎︎Designed for influencer seeding at scale across a global arena tour
︎︎︎Packaging as storytelling: every layer of the unboxing continues the narrative
︎︎︎Designed for influencer seeding at scale across a global arena tour
︎︎︎Packaging as storytelling: every layer of the unboxing continues the narrative
ST. JOHN'S COMMUNITY HEALTH, 2025-2026
Studio: Actum LLC for St. John's Community Health
Scope: Paid media campaign strategy, brand creative, micro-campaign production
Challenge
Design a dual-track paid media campaign for a federally qualified health center serving the Inland Empire, balancing broad regional brand visibility with hyper-local patient acquisition across three clinic markets.
Design a dual-track paid media campaign for a federally qualified health center serving the Inland Empire, balancing broad regional brand visibility with hyper-local patient acquisition across three clinic markets.
Impact
︎︎︎$1.2M total campaign budget with $900K in gross ad spend
︎︎︎Brand Campaign delivered 508K+ impressions in month one alone
︎︎︎Meta CTR of 2.37%, nearly 3x the healthcare industry average of 0.83%
︎︎︎Google Search CTR of 7.78%, more than double the 3.27% industry benchmark
︎︎︎Campaign ran in English and Spanish across Meta, Google Search, and display
︎︎︎$1.2M total campaign budget with $900K in gross ad spend
︎︎︎Brand Campaign delivered 508K+ impressions in month one alone
︎︎︎Meta CTR of 2.37%, nearly 3x the healthcare industry average of 0.83%
︎︎︎Google Search CTR of 7.78%, more than double the 3.27% industry benchmark
︎︎︎Campaign ran in English and Spanish across Meta, Google Search, and display
SELECTED CLIENTS
ALICE TAM TIEN FOR CIVIL COURT, 2024
Client: HZQ Consulting for Alice Tam Tien Campaign
Scope: Brand identity, multilingual campaign system, print production
Client: HZQ Consulting for Alice Tam Tien Campaign
Scope: Brand identity, multilingual campaign system, print production
Challenge
Design a complete brand identity and campaign system for a NYC Civil Court special election across Lower Manhattan's diverse neighborhoods. Materials needed to work seamlessly across three languages (English, Spanish, Mandarin) while maintaining visual consistency and cultural sensitivity.
Design a complete brand identity and campaign system for a NYC Civil Court special election across Lower Manhattan's diverse neighborhoods. Materials needed to work seamlessly across three languages (English, Spanish, Mandarin) while maintaining visual consistency and cultural sensitivity.
Impact
︎︎︎Campaign materials distributed to 50,000+ voters
︎︎︎Engaged diverse communities across Lower Manhattan
︎︎︎Won decisively with 43,944 votes (~99%)
︎︎︎Campaign materials distributed to 50,000+ voters
︎︎︎Engaged diverse communities across Lower Manhattan
︎︎︎Won decisively with 43,944 votes (~99%)
